The Forefront and Evolution of the Self Storage Industry with Lance Watkins

Welcome back everybody to the Self Storage Income podcast. This is your host AJ Osborne. If you’ve been in or researched the storage industry for long you may recognize our guest in today’s episode. We have my good friend, and the one and only Lance Watkins on the podcast today and I couldn’t be more excited to share this episode with you. Lance has been in the industry since the 1990’s and is at the forefront of the evolution of the self storage industry. Like every other asset class, storage is changing and it's crucial that we’re in front of that change. Lance talks about what he’s seen in the past, what he sees for the future, and what he’s done by leveraging technology to take control of not only his own storage investments, but the self storage industry as a whole. We also dive into a topic that no one else is talking about in real estate - that topic is market share. No, we’re not talking about market share of the physical real estate or physical real estate market. We’re talking about the market share of online real estate. As we know, other asset classes have been destroyed by not taking advantage of and owning large portions of online market share. Lance shares his plans and what he’s been doing to dominate the online market share for the self storage industry. This is just the tip of the iceberg guys and this is absolutely one of these episodes you’ll want to listen to more than once. And be sure to bust that notebook out and absorb everything you can from this incredible episode. Thanks for listening everybody, AJ See the incredible work Lance is doing at tenantinc.com Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how contact a current owner, and ultimately how to land a storage facility deal. You can also find the Self Storage Income Podcast on: iTunes Spotify Stitcher The Self Storage Income Podcast is Sponsored by: Janus International - https://www.janusintl.com/ Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page