261. How to Get More Self Storage Customers While Spending $0 on Ads w/Jason Koonin
Self storage investing ISN’T only for the United States. Our neighbors to the north might be a way better pick for your next self storage facility than down here in the States. Need proof? Today’s guest, Jason Koonin from Bluebird Self Storage, is getting higher occupancy and rents and spending $0 on ads with his Canadian self storage facilities. How is he doing it, especially since big facilities in the States are fighting tooth and nail to get any customer in the door? His self storage marketing strategy is a little bit different…
First, how does someone new to self storage go from having zero experience to building A-class facilities across a different country? Jason shares how his self storage companies exploded in 2020 and 2021 and how they managed to survive 2022 and 2023. Not only that, Jason realized something that most self storage operators get completely wrong about customer acquisition—you DON’T need to pay for ads…at all! Through strategic self storage SEO, he’s bringing in customers at a fraction of the cost while most of his competitors are still trying to outrank him.
We’ll also speak about the significant differences between Canadian self storage investing and American self storage investing and why now may be the best time to get into the Canadian market as their population grows, with VERY few self storage facilities to match the demand.
What you’ll learn in today’s show:
- Why Canada might be the next best place to buy (or build) a self storage facility
- How to get more self storage customers without paying a dollar for ads
- Jason’s self storage SEO strategy he uses to outrank even the biggest competitors in his market
- What you MUST do as soon as you start building/planning to buy a self storage facility to rank #1 on Google
- Jason’s outlook for the self storage industry and what he’s doing to beat the competition
- Why development is starting to come back and good news for those in self storage acquisitions
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